There is a need to fully explore islamic marketing since it brings a very good potential for the companies in the future. Social media consumer behavior and marketing strategy. It is agreed that islamic banking started with a saving bank based on profit sharing in mit ghamr, egypt in 1963. Jima tackles the nuances associated with muslim consumption patterns, doing business in muslim markets, and targeting muslim. Meet the editor of the journal of islamic marketing citation. Islamic marketing ethics focus on the principles of equity, justice and value maximization for the welfare of society. Journal of islamic marketing rg journal impact rankings. This article examines the role of islamic ethics in the marketing field. Both are essential in developing theconcept of islamic marketing. Abstract no significant work has been done on the subject of islamic marketing and for the same reason we cant even find a proper definition of it in any book or on any website. Theory and practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Furthermore, the integration of islamic marketing and contemporary marketing can be seen as a new perspective to address the upsurge of interest towards islamic marketing. The history of banking is as old as islam but the histoy of islamic banking is only half a century old. Pdf purpose the purpose of this paper is to encourage a critical dialogue within the realm of journal of islamic marketing.
Iran in islamic banks is satisfied with the islamic financial services and products. Malaysia today is a respectable islamic country, progressive and highly regarded by other islamic countries. Jima tackles the nuances associated with muslim consumption patterns, doing business in muslim markets, and targeting muslim consumers. Muslim tourists participating in halal tourism activities represent a valuable niche market for global tourism industry.
Focus on religious rules and ethics combine a valuemaximization concept with the principle of justice for the wider welfare of the society hassan et al. The case of islamic marketing by paul sergius koku abstract. Journal of islamic marketing religiosity moderates the relationship between ego defensive function and attitude towards advertising shaizatulaqma kamalul. No doubt it is an emerging field and it will take a long time to realize its full potential. Journal of islamic marketing read 483 articles with impact on researchgate, the professional network for scientists.
In an era when there is an increased and renewed emphasis on teaching and learning business ethics, the highly pertinent question being raised is the role of faith and religious beliefs on business practices. Islamic marketing strategies in indonesia in the context of the reported shift. A lot of research papers and journal articles have been published in. It presents islamic contributions to the field by referencing original sources and concepts that are often not easily available to researchers and practitioners alike. The international journal of islamic marketing and business strategy ijimbs will identify and research the permissibility and viability of new innovation or ideas in the business world as it pertains to the muslim commun. Moreover, the concept of 7ps of services marketing are needed to create viable strategies for meeting customer needs profitably in a stiff marketplace. Purpose the purpose of this paper is to encourage a critical dialogue within the realm of journal of islamic marketing. Challenges in marketing of islamic banking products in. Theoretical framework for islamic marketing international journal. Pdf the founder of islamic marketing baker alserhan. Hence, the practice of islamic branding as marketing strategies has been gaining considerable momentum in academic circles within the past few years, both within and outside of the islamic world, alserhan, 2010a. The role of islamic marketing ethics towards customer satisfaction aamir abbas, qasim ali nisar, mahmood a. But, the first proper islamic bank is deemed to be the nasser social bank in 1971, again in egypt. It has been accepted for inclusion in this collection by an authorized administrator.
An international marketing strategy perspective on islamic. The handbook of islamic marketing provides stateoftheart scholarship on the intersection of islam, consumption and marketing and lays out an agenda for future research. This journal is a member of and subscribes to the principles of the committee on publication ethics. Islamic marketing can be defined as the wisdom of satisfying the needs of customers through the good conduct of delivering halal wholesome, pure and lawful products and services with the mutual consent of both seller and buyer for the purpose of achieving material and spiritual wellbeing in the world here and hereafter and making consumers aware of it through the good.
Challenges and marketing strategies of halal products in. Halal on islamic marketing operations journal of small business. Islamic finance in bangladesh islamic finance news. Challenges and marketing strategies of halal products in malaysia dr. International journal of islamic marketing and branding. The relationship between mncs marketing and islamic principles although the marketing unit is not the only unit having a major part in determining the success of companies, its key role cannot be assuredly denied. Two hypotheses were constructed accordingly and a questionnaire was constructed with several appropriate parameters using islamic brands and islamic marketing practices. The effects of marketing mix on consumer satisfaction. Pdf journal of islamic marketing aqma sha academia. In the muslim market, businesses are expected to operate in compliance with syariah or islamic principles, especially in conducting their marketing strategy. Therefore, this article aims to identify the needs in applying islamic marketing attributes into firms marketing strategy and more specifically establish an understanding of 4ps via providing. The effect of islamic work ethics on the performance of. The convergence of religion, economic selfinterest and marketing.
An introductory study of small and medium enterprises smes. Welcome to the international islamic marketing association iima, the organization at the forefront of the development of the theory and the humane practice of marketing in the muslim world and beyond. Mandated to become the leader in the field, it provides the international marketing community with uptodate research on all aspects of islamic marketing and the islamic market. It provides a framework and practical perspectives for understanding and implementing the islamic marketing code of conduct. Read islamic articles such as who is allah, who is muhammad, what is islam, quranic miracles, womens rights, the true religion of god, how to convert to islam, ramadan origin and fasting, learn how to pray, evidence islam is the truth, the benefits of islam, beliefs of islam, islamic worship and practice and the hereafter. Journal of small business and entrepreneurship development. The principles of islamic marketing fills a gap in international business literature covering the aspects and values of islamic business thought. Apart from conventional marketing strategies, the islamic marketing strategies more focus on religious rules and ethics which do not exist in conventional marketing. For more information, please email email protected or visit the emerald marketing ejournals collection page. Therefore, this article is divided into two focal things with the accuracy of the marketing approach through islamic perspective being the first and. Allah pitchay, anwar, marketing mix from islamic marketing perspective. Islamic finance still has ample room to flourish in bangladesh, a country of 160 million people who are largely muslims. We bring together subject matter experts across every industry.
Islamic marketing ethics and its impact on customer. Ijimb lays the foundation for and advances islamic marketing as a new discipline. It invites marketing scholars and practitioners working on various. Using the url or doi link below will ensure access to this page indefinitely. An islamic perspective 109 sake of the worldly gain, obeying wife other than mother, approaching friend and distancing father, making noise in mosques, when the sinner ones rule people and the leader is the lowest one, when a man is honored due to his mischief, when singer women and music is common. The paper aims to conceptually exhibit modern marketing theory from an islamic perspective. The author arham also relates the element of humanistic to a marketing term called. Journal of islamic marketing religiosity moderates the relationship between egodefensive function and attitude towards advertising shaizatulaqma kamalul. Islamicmarkets advisory team works closely with firms, governments and academia across the islamic economy in providing advisory and consultancy services in relation to the establishment, promotion and regulation of islamic finance and financial technology fintech markets. This article aims to clarify the needs in forming theoretical framework for islamic marketing with focus on two things of firstly the accuracy of the available approach in islamic point of view and secondly the current situation of islamic marketing in terms of the concept, theory, model as well as the approach. Launched in 2010, journal of islamic marketing jima was the first journal dedicated to investigating marketings relationship with islam, in theory and practice, across muslim majority and minority geographies. When delivering products and services, the companies are expected to act in accordance with accepted principles of ethics.
Islamic business practices are evolving as new means of business are created. The concept of business ethics in islamic perspective. An international marketing strategy perspective on islamic marketing. For full functionality of researchgate it is necessary to enable javascript. In the certain population there are 65 womens are chosen randomly. For a sustained growth of the islamic finance industry, scholars and practitioners feel it is necessary to have separate acts for different segments of islamic finance like banks, insurance companies, nbfis and sukuk, etc. Islamic marketing strategics satisfy to customers based on the human values, marketing cultures, and islamic rules and regulations. Launched in 2010, journal of islamic marketing jima was the first journal dedicated to investigating marketing s relationship with islam, in theory and practice, across muslim majority and minority geographies. His research interests include islamic marketing, islamic branding, islamic. This study aims to investigate the perceived role of the islamic medical care practice of muslim doctors in malaysian muslimfriendly private hospitals. Relations with the islamic world analysis paper no. In 20, after 50 years, there are about 400 islamic banks and institutions. What is islamic marketing global journals incorporation.
Islamic marketing ethics and its impact on customer satisfaction 29 in banking institutions, the customer relation advisor cra is the most visible representative for. In foundational texts, islamic ethics have their own marketing practice prescriptions, practices that are driven by a discipline which. The second source comes from those which discuss islamic business ethics. Marketing mix from islamic marketing perspective by anwar. From the islamic context, the dimensions of ethics are numerous, farreaching and. This study conducts a bibliographic and content analysis of articles published todate in the journal of islamic marketing and the international journal of islamic marketing and branding in order to assess the scope of coverage and topicsthemes. Do religious beliefs help produce more ethical organizations and consumers. Thus, this study discusses how marketing mix product, price, place and promotion influences customer satisfaction from islamic perspectives and why it is necessary for the consumers. Journal of islamic marketing jima was the first journal dedicated to investigating marketings relationship with islam, in theory and practice, across muslim majority and minority geographies. Marketing problems are actually closely related to many reasons. The marketing and islamic points of view morsy sahlaoui1, neji bouslama2 1department of multimedia it, higher institute of multimedia arts, manouba university, manouba, tunisia 2faculty of economics and management sciences, marketing research and.
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